Inbound marketing is a technique that utilizes a variety of marketing methodologies such as SEO, Social Media, Blog, and PPC to attract customers, and build trust and credibility for your business
How Inbound Methodology Works
Step 1: Attract
Attracting strangers to become frequent visitors
Step 2: Convert
Converting potential visitors into leads.
Step 3: Close
Turning those leads into customers.
Step 4: Delight
Converting those customers into promoters.
Search engine optimization, or SEO, refers to the process of affecting the online visibly of a website in a web search engine’s unpaid results. These unpaid search results are often referred to as natural or organic results. Search engine optimization is an integral part of effective inbound marketing.
An integral part of an effective inbound marketing strategy is the utilization of social media to help attract new customers by engaging them through relevant content.
Pay-Per-Click ( PPC )
PPC, or pay-per-click, is an advertising model used to direct traffic to websites through paid ad spots.
Microsoft Bing Ads
Blogging helps attract the attention of your target audience, increase your leads and helps you engage with potential customers.
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