10 Best Practices for Writing A Newsletter

1) Understand your Purpose

Your newsletter should serve a clear purpose. Determine why you are writing this newsletter. Whether it’s to provide industry insights, share updates, or offer valuable tips. Make sure there is at least one obvious take-away for the target audience. It needs to be worth the reader’s time!

2) Know your Audience

Tailor your newsletter content to your specific audience. By understanding your audience’s needs, interests, challenges, you can create content that resonates with them. This personalization helps create a strong connection and builds loyal readers.

3) Write an Attention-Grabbing Header

Your subject line is your first impression to your audience. Make sure it is compelling, honest, true to your newsletter content.

4) Keep It Scannable

People often skim newsletters, so make your content easy to scan. Use short paragraphs, bullet points, or subheadings to break up the content and highlight your key points. Highlight key takeaways, making it easy for readers to grasp the main points even when they’re skimming.

5) Offer Valuable Content

Create content that provides unique value to your readers. Compile your tips, insights, industry news, etc., in a way that your audience won’t get elsewhere. Being a reliable source of valuable information will keep the readers coming back for more.

6) Visuals

Incorporate visuals strategically to strengthen your key message. Such as images, graphics, or videos to make it more appealing and memorable.

7) Be Consistent

Publish your newsletter on a regular cadence. Consistency builds trust and sets an expectation with your audience. Consistent delivery builds a sense of reliability and enhances your readers’ commitment.

8) Personalize

If sending via email, address the reader by name or use a personalized messages at the beginning of the newsletter. By adding a name or a personalized greeting, it adds human touch, fostering a strong connection between you and your audience.

9) Include a CTA (Call-To-Action)

Share the goal of your newsletter with the reader and be transparent about what you want from them, like ‘follow us’, ‘give us feedback’, ‘take advantage of a special offer’.

10) Test

Prior to sending your newsletter, be sure to test it and it appears as intended on mobile devices and other web browsers. This detail reflects your professionalism and enhances the reader’s experience.

By implementing these 10 tips, your newsletter can become a valuable communication tool, reminding new and existing clients that you’re here to help! Contact Inbound Studio for support on scheduling out your newsletters!