WordPress and Squarespace are two of the most popular systems in the world. With more than 1.88
billion websites in existence, most are built on one of these two platforms. As a result, they’re both
excellent choices for your SMB. But it’s worth doing a little homework and exploring both options to find
out which one best fits your small to medium business’s needs and goals.

When comparing WordPress vs Squarespace, you’ll want to look at several important features of each.
These include pricing, ease of use, design, SEO, and even plugins. There is a lot to think about. You’ll also want to think about what your specific needs and goals are.

Is WordPress better than Squarespace or vice versa? Let’s take a look at both WordPress and
Squarespace and see which is right for your SMB.

What is WordPress?

WordPress is one of the simplest ways to create and publish a website or blog. It’s an open-source
content management system (CMS) that powers 43% of all websites in existence. WordPress is the most
popular CMS in the world. And it’s still growing. And it’s not just for bloggers and small sites.

WordPress allows people to host and build websites with a plugin architecture and template system so
you can customize any website to fit your business. WordPress is so popular because it has so many
benefits for everyone.

The benefits of using WordPress include the following:

  1. Flexible and adaptable to your changing needs
  2. User-Friendly-even for beginners
  3. Themes offer many options to users
  4. The many plug-ins create almost endless functionality
  5. SEO plug-ins make it easier to get your WordPress site ranked high
  6. WordPress sites are mobile responsive and look good on any device
  7. WordPress is a CMS and makes it easy to publish content, including blogs

These are just a few of the reasons why WordPress is so popular with so many users. In 2022, if you
want a website to do everything you want it to do, at a price that your accountants will love, WordPress
may be the answer.

What is Squarespace?

Squarespace is a website-building tool that is centered around small businesses and solo users. It was
created for people who did not have coding skills but still wanted to maintain their own websites. There
are currently almost 3 million websites currently using Squarespace.

Different from WordPress, Squarespace is hosted, meaning that it runs on its own servers. This saves
you money on a separate hosting service and you don’t need to install any extra software. Using their
CMS, you can create a website without any coding or programming. You’ll pick out a template and
change some of the design elements to make it your own.

Squarespace has its own benefits and reasons why it’s so popular. Here are some benefits of
Squarespace:

  1. No coding or complicated programming skills are required.
  2. User-friendly and easy to use and maintain
  3. It’s optimized for mobile from the start
  4. It’s affordable
  5. SSL Security is included
  6. Easy to integrate social media accounts
  7. Has URL mapping included

Squarespace is a powerful, easy-to-use CMS that is user-friendly and packed with features. While it’s not as open of a system as WordPress is, Squarespace packs a lot of features into its offering.

Comparing WordPress to Squarespace

It’s clear that when looking at WordPress vs. Squarespace both have features to get excited about and
ones that will be beneficial for your business. But with all the information out there, where do you even
start? Let’s compare both and look at some of the biggest features that you may be thinking about.

  1. Pricing: Both WordPress and Squarespace can be used to create stunning sites but which is better for your bottom line? Squarespace offers four premium plans ranging from $16 per month to $49 per month. There is a 14-day trial to get started.
    WordPress is free. You can sign up and design your website completely free. You’ll pay for some plug-ins and will need to find a place to host your website (and a domain), but your initial investment is $0. Because of that, WordPress may be a better option for you.
  2. Ease of Use: Squarespace offers a website-building experience that can make anyone’s website look professional. You won’t need any coding knowledge or need to know what goes on “behind the curtain.” You’ll change some pictures, color, and text and your site will be ready to go.
    WordPress doesn’t require coding either (though it can help), but due to the open-source nature of the program, there can be a steep learning curve associated with building websites on the platform. If you’re looking for something easy to use, Squarespace is the best choice.
  3. Content Tools: Squarespace is a good platform for content creation, such as blogging, with tools and templates that are easy to use and will help you get your content off the ground and out into the world.
    WordPress is a great platform for creating content, including blogs, with a robust set of plug-ins and built-in features. Since it was originally designed with blogs in mind, it’s got a long history of support from the community, including features they’ve developed. If content creation is high on your list of desired features, WordPress is the way to go.
  4. Mobile Performance: Squarespace comes ready for mobile right out of the box. When your website is designed and you’ve customized it, it’s immediately ready to venture out into the world. That includes on mobile phones. And it’ll look great.
    Optimizing your website for mobile phones isn’t quite that easy on WordPress. It can be quite daunting at times trying to figure out why your website looks great on your computer but is completely jumbled on your brand-new phone. For this reason, you might want to pick Squarespace if this is one of your priorities.

Which Should Your SMB Use?

Deciding between WordPress vs. Squarespace comes down to your priorities. It may also depend on
your skill set and how hands-on you want to be with your website. And your accounting department
might also have a say in this matter as well. It’s a tough decision.

Do you prioritize cost, ease of use, and design? If so, you might want to consider Squarespace. It’s easy
to plug your information into their templates, press the publish button, and it’ll work across all
platforms, including mobile, without you having to do much.

But what if your SMB cares more about website capabilities, SEO, and customization? In that case, you
might be better off with WordPress. It might involve some coding and some work on your part so it
looks how you want it to and is fully optimized for mobile devices. Skill level plays a big role in using
WordPress.

Fortunately, Inbound Studio is here to help you. We’re experienced in both WordPress and Squarespace
and we can recommend a great solution based on your company’s unique needs and goals. We have the
tools, processes, and technology to help your business.

In Conclusion

Choosing between WordPress and Squarespace is an important decision for your SMB. Both come with
benefits and drawbacks. Which you choose ultimately comes down to your preference in cost, ease of
use, functionality, and other differentiators.

At Inbound Studio, our mission is to help small and medium-sized businesses be more efficient and
effective with their marketing technology, including building websites using our Inbound Marketing
Methodology. We’ve evolved into a premier provider of web technology in the greater Twin Cities area.

Contact us so we can use our years of experience to help your company put its best foot forward. We’ll
help you decide between WordPress vs. Squarespace based on your needs and priorities. We’re a team
of driven, experienced professionals and we’ll work hard to help your company with its growth and
prosperity.

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