During this phase, we will finalize the project plan, assign and clarify roles, establish detailed timelines, build wireframes for important pages and common elements, and establish the site architecture to determine content hierarchy

This phase begins the process of designing and developing the website, which will evolve over several iterations and through feedback and testing. If the design goals are not well known, or if the wireframes took many iterations to feel right, design may be completed separately from build to give more flexibility and creativity to the design phase.