6 Ways to Use Artificial Intelligence in Your Marketing

Artificial intelligence marketing tools have boomed in recent years. Rather than worrying that machines will take our jobs, many of us are using AI to change how we work – including how we advertise and market. 

AI-powered applications, such as the highly popular tool ChatGPT, are revolutionizing the internet. In fact, the global AI market is already valued at over $136 billion and is projected to increase 13 times over the next seven years. 

It’s increasingly clear that AI is making huge waves across pretty much every industry, and digital marketing is no exception.

So, how can AI marketing campaigns change the game? Let’s explore the possibilities.

What is AI Marketing?

AI marketing tools consist of technologies that help businesses improve internal operations and customer-facing initiatives. Examples include…

• Chatbots that can qualify leads without forms
• Customer relationship management machine learning
• Apps that use deep learning to take personalization to another level

How can artificial intelligence marketing tools help your organization? For starters, they will significantly cut down your spending, offering more resources to smaller, more focused teams. Additionally, AI tools provide automated ways to optimize performance data and write more effective copy. 

Let’s look at some of the best AI marketing tools and what they can do for your team. 

(1) Streamline Market Research

Market research is a vital move for any consumer-based organization. After all, no one is willing to buy your product, there’s no point in selling it. 

However, research can be a tedious process for humanized marketing, with lots of data that needs to be crunched. This is where artificial intelligence marketing tools make a critical difference. Machine learning helps sift through large volumes of data, identify “noise,” and detect patterns in research. 

Some tools, such as Brandwatch, use AI to create analytics and visualization capabilities that allow you to launch your own studies. Others, like Synthesio, use customer service insight to put consumer-generated data in the proper context. For more well-rounded support and complete automation, services like Black Swan Data can deliver fully customized studies and prescriptive reports. 

The bottom line: using AI in marketing allows organizations to move towards a complete, accurate, and predictive understanding of customers reliably and efficiently. 

(2) Generate Content Ideas

While no machine can ever replace human creativity, AI tools for marketing agencies are increasingly valuable for generating new content ideas. 

Some artificial intelligence marketing tools, such as Neutral Text, allow you to enter keywords and return with specific ideas for social media posts, websites, or blogs. While it doesn’t do all the work for you, it provides an excellent starting point for any content team strategizing for the future. 

Say if you were to enter the keywords “house, Facebook, ideas” into Neutral Text, it would respond with headlines that content teams could then consider adding to their list. In this case, the examples it returns are: “5 Simple Steps for Marketing Your House on Facebook” or “The Different Types of Homes and How They Affect Your Life”

(3) Automate Repetitive Tasks

Marketing isn’t always the most straightforward task for an organization. Apart from ensuring that you have a finger on the pulse of what the people want, it also involves repetitive activities, such as conducting surveys or answering individual questions.

So, why not use artificial intelligence marketing solutions to handle all the boring stuff? AI tools do so in a much faster, more reliable way than even most expert professionals. 

As mentioned earlier, several AI-powered tools can analyze large amounts of data almost instantly and craft helpful replies to confused customers. AI-powered Chatbots, for instance, have become virtually ubiquitous, handling most consumer questions without requiring a team to sit up on notice at all hours. 

(4) Better Monitor Your Campaigns 

Once a marketing campaign is launched, it isn’t time to sit back and enjoy an extended lunch just yet. Campaigns must constantly be monitored to figure out what works and what doesn’t. For a human, this could involve several hours of work (as much as 16 hours a week, to be precise). 

With AI in advertising, you can automate campaign monitoring and reporting.  

It’s simple: First, you’d need to integrate the AI software into your average marketing campaigns. Once it understands the typical behavior, it can identify spikes in data or unusual activity on a campaign. This could either be a sign that your campaign is doing better or worse than expected. 

With the help of artificial intelligence marketing tools, it becomes a lot easier for marketing teams to identify what could be done better during the next campaign. 

(5) Make Predictions for the Future

Understanding how a customer interacts with a brand is key for any organization to make financial and logistic predictions for the future. Creating AI marketing strategies helps make accurate predictions about customer churn rates by analyzing responses, customer sentiment, and communications, 

Deep learning has immense potential to find patterns in anything, which is exactly what organizations try to do with their customers. This opens up the possibility of hyper-personalization of marketing. AI tools identify the customer’s intent rather than just collect data on their transaction histories.  

(6) Recognize Customer Content 

AI image recognition capabilities don’t get as much credit as they deserve. Deep learning can now detect patterns in images and videos, which can help organizations identify places, objects, and actions shared by their customer. 

Artificial intelligence basically cuts down all marketing teams’ work by sifting through thousands of pictures in seconds. It then takes it further by classifying these images based on trends.   

Take e-commerce, for example. Artificial intelligence for marketers can identify what to recommend to potential shoppers products based on what they have already viewed in videos or images. It can also detect clothing, vehicles, or whatever your website sells, based on what the customer has already been viewing. 

Long story short, using artificial intelligence for marketing could take personalization to the next level and improve the customer conversion rate of any organization. 

Wondering How AI Fits Into Your Marketing Plan?

The top AI tools of marketing are no longer expertise-driven software that only computer engineers can use. AI is transforming every aspect of every industry, and marketing departments already see the change. 

In 2019, one study even found that marketing teams use AI more than any other department. AI isn’t necessarily replacing jobs, but it is providing us with an invaluable tool. It saves money and time and allows employees to focus more on streamlining their work and applying their expertise. 

If you’re looking for more tips on how to streamline your marketing team and grow your business, we suggest reaching out to the Inbound.Studio team. We’ll help you better understand artificial intelligence marketing automation and how it can transform your campaigns.