What is digital marketing?

All marketing efforts that use the internet or require an electronic device fall under “digital marketing.” This includes website, Search Engine Optimization (SEO), content marketing, social media, marketing automation, email marketing, inbound marketing, search ads, and more. Businesses utilize various digital marketing channels to engage with current and potential customers.

How will it benefit me?

Digital marketing offers many benefits to your business’s marketing efforts. It can help your business grow by providing you with a larger audience, flexibility in cost and the channels you use to share your message and brand, and ease of tracking your ROI and other success metrics.

It Provides a Wider Reach

With traditional marketing you are limited to reaching your audience within your physical reach or geographical area, whereas with digital marketing you can reach almost anyone on the internet. When you think of the number of people who use the internet and that the percentage is still growing globally, marketing through the digital landscape opens many opportunities for businesses to reach people in their target market. According to Pew Research, 9 out of 10 American adults use the internet as of 2019 and that is expected to rise. 90% of the US population is approximately 294.5 million people – and that’s just the United States. Think of how many people your brand can connect with through digital marketing.

It’s Cost Effective

Digital marketing is also extremely cost effective. You don’t need a huge marketing budget to be successful with digital marketing. If you have a smaller marketing budget available, you can utilize social media, optimize your site for better organic search rankings, and more low-cost ways to promote your brand. As your marketing budget increases, you can take advantage of channels like Google Ads and ads through various social media platforms like Facebook and LinkedIn. You can also begin to invest more into email marketing and content marketing. Digital marketing offers a lot of flexibility in the cost and how you choose to connect with your audience.

Multiple Possibilities to Suite Your Business’s Goals

You don’t have to be active on every channel and through every medium to be successful in digital marketing. There are many channels and possibilities for connecting with your target audience, and it is always best to use the channels your target audience is on. After conducting research to learn where your audience is most active, you can choose to be active on all or some of those channels. Digital marketing is extremely customizable, and you can choose what works best for achieving your business’s goals.

Tracking Results is Easier than Traditional Marketing

Tracking the results of your digital marketing efforts is easier and quicker than with traditional marketing. You might put up a billboard or place an ad in a local newspaper and never know how many people actually saw it. With digital analytics and tracking software you can see metrics associated with your marketing efforts real-time. You can easily see metrics for your website like number of website visitors, how long they stayed on your site, or how many pages they visited. And the list grows once you start looking at social media, email, pay-per-click ads, and more.

How can it help my business?

Digital marketing can help your business in many ways. You’ll see growth as your brand awareness increases, your target audience begins to follow and engage with the content you distribute, and happy customers begin to become advocates for your business. Creating a strong online presence helps to build trust with your audience and develop relationships with your customers. With the trackability of your digital efforts, you can always see what’s working and what’s not so that you can modify your strategy and keep growing your business. Are you still unsure how digital marketing can help your business? Or are you already doing digital marketing, but you aren’t sure how to improve your current efforts? Feel free to contact us and we’d be happy to chat with you and share our knowledge. We’d be happy to help you leverage technology effectively and efficiently to grow your business.