Trends in PPC Advertising

What is PPC? PPC or “pay per click” is a form of digital advertising where you pay each time someone clicks on your ad. Common...

Guide to Creating Landing Pages that Convert

What is a landing page? A landing page is a page visitors land on after clicking an ad, a CTA on your website, promotion on...

Is Email Marketing Still Effective?

You might be wondering if anyone still reads emails from companies. And do those emails still work in generating leads and sales. The answer is...

Developing a Successful Inbound Marketing Strategy

Inbound marketing is all about attracting customers to your business through relevant and meaningful content. In our previous blog post we discussed the difference between inbound marketing...

Inbound Marketing & Outbound Marketing: What’s the Difference?

You may have heard about inbound marketing, outbound marketing, or both, but what exactly makes them different? The main difference between these two types of...

Local Marketing 101

What is Local Marketing? Local marketing is a marketing strategy that focuses on consumers within a certain geographical range around your business’ physical location. Local...

5 Tips to Help You Develop Your Digital Marketing Strategy

5 Tips to Help You Develop Your Digital Marketing Strategy You’ve been working on creating your digital marketing strategy for weeks, but you just can’t...

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