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What is user experience? User experience is defined by Jacob Gube as “how a person feels when interfacing with a system,” such as a website or application....

5 Tips to Help You Develop Your Digital Marketing Strategy You’ve been working on creating your digital marketing strategy for weeks, but you just can’t...

What is a Buyer Persona? We hear people talk about buyer personas all the time, but exactly is one? A buyer persona is a detailed...

Tips to Keep your Customer’s Data Safe The number of cyber-attacks on businesses, large and small, are growing, and hackers’ abilities to quickly adapt with...

Since the rise of the internet we have been creating and sharing data at a faster pace than ever before. To put just how much data...

Have you ever been in a city you’re not too familiar with, it’s an hour past when you would normally eat, and you just want...

What is digital marketing? All marketing efforts that use the internet or require an electronic device fall under “digital marketing.” This includes website, Search Engine...

A Beginner’s Guide to Writing a Marketing Plan Digging in and writing your first marketing plan can be exciting! Before you begin, it’s helpful to...

We know sometimes you need more than an extra cup of coffee to get enough ideas brewing to fill out your content calendar, especially when...

The growth of content marketing has led to many companies adding content marketing to their overall marketing plan without a clear understanding of what it...

As we approach almost a year and a half since the GDPR went into effect, there has been enough time for this regulation to make...

What is the California Consumer Protection Act? The CCPA is a piece of legislation that was passed in 2018 and will go into effect January...