Marketing

The MedTech industry has undergone significant transformation in its sales and marketing strategies. This explains why many companies are now using revenue intelligence to uncover...

1) Understand your Purpose Your newsletter should serve a clear purpose. Determine why you are writing this newsletter. Whether it’s to provide industry insights, share...

If you are new to digital marketing, you may have heard some terms but don’t fully understand what they mean and why they are important....

Blogging has become an integral part of our digital culture, allowing individuals and businesses to share their thoughts, insights, and expertise with the world. However,...

Artificial intelligence marketing tools have boomed in recent years. Rather than worrying that machines will take our jobs, many of us are using AI to...

2022 was a bit of a whirlwind in the marketing world. There were many new obstacles to navigate and some global marketing trends that really...

In today’s world of consumer-based business, building trust with customers is everything when it comes to the longevity of a brand or product.  In fact,...

Marketing to Gen X and Millennials was one thing – but reaching this latest generation of young buyers is a whole new ballgame. Gen Z...

TikTok is all the rage right now – it’s not just for teens and college students. To give you an idea, TikTokwas downloaded 693 million...

Video consumption has risen dramatically across the globe since 2020. Driven by the surge of short-form video on platforms such as TikTok, estimates put US...

Deciding when to outsource and when to keep things in-house isn’t easy, especially as a small to midsized business. You’re spinning many plates at once,...

Marketing has undergone a seismic shift in the last few years. We all know that it’s important to offer a personalized experience to the modern...